8 Apr 2008
lucozade.com/sport/fitness/
A good idea and a good partnership with Fitpro but can they compete with Wii sport ? Have you ever try to do a work-out by looking at an ipod 2m away from you? Sure you can download all the videos and play them on your home PC or laptop but it require planning so not likely to happen. I would have done this via interactive TV and created a freeview Channel for it. http://www.lucozade.com/sport/fitness/
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