Countries vs countries and cities vs cities to claim a space on the famous boardgame, this should be quite a popular campaign as it engages with the user's pride. Users can come back to cast more votes and the 'wildcard' mechanic broaden the promotion. A solid Ajax site. There is a 'Send to Friend' but this is the sort of campaign that really could do with a Facebook, Myspace and Google widget; streaming leaderboard screensaver and personalised signature.
http://www.monopolyworldvote.com/
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