Feeding content from Flickr, Google, Maxmind and Geoname inside the video in real time. For a concept that refer to Radio Kill The Radio Start their choice of song undermind the point they are trying to make; something like Revolution.com could have perhaps be more effective.Next step is of course to make this happen during a live brodcast and Ebay already had a go.
Go and listen at http://www.takethisdance.com/
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