Read more at http://www.blackphoebe.com/msjen/
The association of Wallpaper* and Nokia works better: same principle but the fact that fashion writers have used the device for their work make it so much more desirable and define the real use of the device. The widget is exclusive and related to high profile events, so people are more likely to download it. If Nokia have done more of these associations (public service, estate agent...) it would have been more relevant. http://www.wallpaper.com/fashion/fashion-weeks-uncovered/2047
P.S: http://sportstracker.nokia.com/nts/main/index.do is worth looking out too as it is similar to http://nikeplus.nike.com/nikeplus/
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