Lois new campaign site is pretty minimal in content but the design make up for it. Noticed that more and more sites use the full screen option and you should do too to get the full effect. With such a great use of symbols it's a shame that the downloads section doesn't maximised this or the soundtrack (downloadable ringtone?). What's more worrying is that the site seems to be aimed at trader and not consumers but the message is not clear enough. Having a proper store locator mechanic could have helped making that difference. http://www.loisjeans.com/
25 Feb 2008
loisjeans.com
Posted in clothes
Lois new campaign site is pretty minimal in content but the design make up for it. Noticed that more and more sites use the full screen option and you should do too to get the full effect. With such a great use of symbols it's a shame that the downloads section doesn't maximised this or the soundtrack (downloadable ringtone?). What's more worrying is that the site seems to be aimed at trader and not consumers but the message is not clear enough. Having a proper store locator mechanic could have helped making that difference. http://www.loisjeans.com/
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