Taking the reward concept to a new level, anyone can open a account, create a search page and make money http://prodege.com/organization/join.html .
Visit http://searchwinmerch.blogspot.com/ for more info and the list of artists that have joined the search revolution. If they search results were actually good they might have a chance as the downloadable toolbar is the key strategic element here. As for the users I am sure their searches generate some nice profiling that prodege.com will be able to exploit later so I will not touch this with a barge pole. http://searchwinmerch.prodege.com/
P.S: I like the 'Send to your phone' option on the image search result page powered by http://www.3guppies.com/
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