The classic competition mechanic where you send in your details, pimp yourself to your friends and family for votes and then become an ambassador for the brand. Which means free content for them...
The problem as usual is that if you do not win then you will not care for the winner's content because let's face it, they are having fun and you are not...
Still it's worth a shot...and at least they are prizes to grab for voting.
https://www.facebook.com/VolvicUK?v=app_254553244581393&rest=1
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