Maybe you have to like Zac music to get this, maybe the campaign is better offline, at the concerts, because online it's no more than a shit Flash game.
Where is the social engagement? I mean let's face it if people want to show off a whisky, Jack Daniel is up there as a cool brand so why reduce it to simple videos online (even if they are beautifully shot)?
Streaming of the concerts, sharing mechanic, blog, so much more could have been done to leverage the partnership.
http://www.jackandzac.com
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