Really? people do really order Evian on a regular basic? Apart from the fact that it's heavy to carry bottle of water I don't see why you would want to do this. This is only for Paris at the moment and it will be interesting to see how this initiative goes as am wondering how much return Evian is making considering that:
1. Running the service must cost a lot
2. Supermarkets must be annoyed
3. Tap water works well too
4. They are doing it without a partnership
it will be interesting to see if the next stage is for Danone to add other products like baby milk and yoghurts.
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