Coca-cola: Toe Tappy

For god sake, when will this madness of dance moves stop? It's the summer so Coke is trying to own the dance floor by crowd sourcing a dance move.

I hate the idea of it, still it's seems that the campaign has been successful thanks to a big PR push. When you actually look at the view on Youtube it seems that apart from the big commercials that have over 1 millions views or 3 millions for the one that feature Carmen Electra and Perez Hilton (they will do anything these 2) the rest of the entries range from 100's to 1000's, have a look here http://www.youtube.com/user/CokeZeroDance/videos?sort=p&view=0. For a brand like Coke this is, in my view, some poor results.

What can we learn from this?  UGC is dead and manage your expectations in terms of numbers, if not have a plan B (I think Carmen Electra is free next week).

http://www.makeitpossibleproject.com/