Maybe am missing the point here, I do get the relation between the glasses and how you see the world, I do get the fact that they are jumping (really really late) on the filters (á la Instagram) functionality but really? 4 filters and a functionality that is not exclusive to your app...
I mean if you are already using Instagram for example you will more than likely share your results on Facebook by default, if you are not, you probably don't care about filters.
There is no competition to encourage interaction; and if you want to share on Diesel's wall you have to do all the work yourself; the design of the app is really slick but only work well in a resolution over 1680x1050, below that you miss the products and have to scroll up and down all the time.
http://sunamatic.diesel.com/
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