Taking its concept from an underground movement of digital film makers creating stories together, Intel is trying to bound everyone and create the ultimate social movie.
Apart from the people selected and their mums I don't see why the general public will spend time on the FB page watching the auditions and then follow the film (If you want a great audition video watch this). Most of these auditions are from under 16 to probably haven't got the catch to buy an Intel PC at the moment.
https://www.facebook.com/thebeautyinsidefilm
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