10 Feb 2010

Benetton: Casting



"It's not about catwalk cliches and model attitude. We’re looking for natural beauty and fresh faces" yea right! have you seen the models on the front page? Where is the sexy size 16 girl?
I give it to them the site is clean, cool and the design makes every entries look good. It's nice to see that the comments are in place and that everyone is helping everyone to get up the ladder. A big plus is the blog, they could have partner with Trend / Cook Hunter to get more exposure but they are really doing a great job of it.
The AR is shit, look at the screenshot, it's basically playing a video on the page, I just kill a tree for this!
They have a Facebook page but it's only a link back to the site, I guess it was in the brief.http://casting.benetton.com/

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