11 Feb 2010
Honda: Live Every Litre
They obviously spend the money shooting the interactive film, have the money for a great director and the road trip but decided to be low key with the design. This surprise me as I think it is now minimal to the point of being amateurish. Great journey submission and preview mechanic but I would have done a bit more visual for the car section and a production blog would have been interesting as with some info about the award winning director (Claudio Von Planta). http://liveeverylitre.com/
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