2 Feb 2010

American Apparel: Best Bottom



I wish I was in the meeting when they presented that one. Sex still sells and there is nothing wrong with it. They could have partner with a lads mag for more exposure. As people are only using brand items, this has potential for them, as am sure some male viewer will rush to buy some gears for their girlfriend. Not sure if people will post on Facebook but the Tweet function might get use. On a more serious note the IA is too simple and design is too minimal, all could have been improved easily but well done for letting people comment. http://i.americanapparel.net/storefront/UGCStyle/BestBottom2010/index.asp

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