cokezone.co.uk/loyalty/loyalty.jsp?promo=olympics&detectFlash=true

The first bottle promotion that Coke is running inside the Coke Zone site. The reason for this is because no one care about Coke Zone or the prizes, even if to be fair that have now some that are actually interesting, the problem is that you mostly always enter draws or that some of the offers are available free somewhere else on the net.

I suspect the design has been influence by Coke needs to let people know that their hard-to-read codes are actually hidden behind the packaging because there is a massive 'how do I enter' button (that you are only going to use once) and a small button to actually enter the draw.

You are suppose to 'Win a dream experience everyday' great! but is this just running for 6 days? nothing on the page talks about dates, so you don't know where you are withing this promotion. Select any of the prizes and the 'Today's draw' line doesn't change, so are they doing a draw for each prize everyday? only if you read the T&C will you found out.

This is actually an 2008 Olympic promotion (even if they have the 2012 logo too), so can someone explain to me what a VIP access to Simon Pegg's film 'How to lose friend and alienate people' got to do with Beijing? Now, if this is a hidden political stand from Coke on the China government than I applaud them but for some reason I doubt it.

What a shamble because who ever sort out the prize seems to have done a great job, it's just a shame that Coke didn't have the balls to do something more cutting edge than some prize draws, it's waste of their sponsorships and a waste or their marketing money.

Agencies are supposed to push client, in this case it's seems they only wanted to please Coke and the consumer experience is suffering. http://www.cokezone.co.uk/loyalty/loyalty.jsp?promo=olympics&detectFlash=true