kelloggs.co.uk/whatson/wakeup/

National Breakfast Week, what the fuck? Ok let's forget the concept, they paid Kelly Holmes to try to put credibility to it. Really this is trying to jump on the Nintendo bandwagon by proposing a series of simple mental challenges and adding the usual family and kids contents to make up the rest of the site. Nothing original here and they should be ashamed of the 'Activity Finder' as it's only embedding a page that doesn't even fit on the site. The only original thing here is the use of Live Search for clues but why would you want people to live your site is another thing? http://www.kelloggs.co.uk/whatson/wakeup/