Follow your instinct on YouTube

Interactive campaign on YouTube...interesting...no need for a mini site, no need for hosting, no need for design, no need for quality editing or resolution, fantastic news for big budget...sadly it seems that this campaign as also decided to have no need for a real story, no need to tap on to the female audience (unless there is a girl version?), no need for originality (thank you 'Smack my bitch up'), no need to actually understand their target audience and no need to display the real USP of the product. But it's a bold move, they just could have done so much with it. Personally I can't wait for the Fighting Fantasy series to be made in this format...