18 Jul 2008

wesupporteventing.com



New viral from Land Rover, they got a theme going here (see last year clip) with the football bloke and they should perhaps concentrated of making the campaign around him because the use of celebrity is minimal. Will this viral work? no, it's not a viral, it's a long ads and there is a difference that above the line agency should learn. I do hope they have the money to seed it because the clip had only had 5 views on Youtube when I search for it. http://www.wesupporteventing.com/

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