23 Jul 2008
fiestalovefactory.com
I don't get it, they spend money on finding an idea to obviously compete against Honda's Power of Dreams campaign and what do we get? a TV ads that pretend to be a viral (how many time do we have to say it: TV ads are not viral) and a badly design web site with no interaction...shame on you. Where is the application to send love messages to your friend or just place a random love message? where is the virtual tour of the factory? where is the fun? Ford, sack your agency and come and talk to us or if you haven't got the budget for a proper digital campaign then use the money offline. http://www.fiestalovefactory.com/
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