I always appreciate honesty and you can can more honest than this campaign. The technology behind it is impressive and creating the movie is a breeze but I would I liked to be able to choose wish insert clip is used instead of a random one. Letting people play with your product and having fun always work. The product site itself is polished and carry on the tongue in cheek tone, especially with the 'Instinst Vs iPhone section'. http://www.instinctthephone.com/?dl=contest
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