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The concept of emerging artists asking fans to crash at their place is not news but Orange sponsoring Jont (never heard of him before but he is a pro at organizing party) is interesting. Orange is trying to take on 02 in the music field and starting small. The concept is in line with the campaign and I am sure Orange marketing people know enough people to fake this if the registration is minimal. The question is: apart from the people that will be having a party who will care watching the same bloke performing probably the same songs every weeks? Hopefully the support bands will help. http://www.i-am-everyone.co.uk/
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