A few years back Coke did a similar thing when Coke Zero launched. It's the sort of simple campaign that is clever, cheap to produce and stick in your mind. Perfect for viral and discussion. They could have taken the risk of creating a Facebook page for each shape but this could always back fire if no one subscribe, they played it safe and I think it's the right decision. http://www.diamondshreddies.ca/
27 May 2008
diamondshreddies.ca
Posted in food
A few years back Coke did a similar thing when Coke Zero launched. It's the sort of simple campaign that is clever, cheap to produce and stick in your mind. Perfect for viral and discussion. They could have taken the risk of creating a Facebook page for each shape but this could always back fire if no one subscribe, they played it safe and I think it's the right decision. http://www.diamondshreddies.ca/
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1 comments:
I think this is a bit to old to fall into the 'lets make a facebook group' category… facebook's had it's day anyway ;)
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