diesel.com/cult/wall/

Getting involved with a brand from a creative point of view is always a good think for the brand and for the consumer. Diesel makes a bold move by letting people express themselves, it goes with the spirit of the brand and it works. They could have shown a video of the design been made, of the winner reaction or resident instead of slideshow. The same goes with the other locations, they could have given more info about the neighbourhood instead of 4 lines of generic text and perhaps the winner could have actually be picked by the people that live in these location. http://www.diesel.com/cult/wall/