specsavers.co.uk

Saw the TV ads, a bit of David Lynch in there, and was exited because it was a bold move from specsavers not to feature their products but instead push people to go to their site to found out what happen next. Would it be a well crafted site about what is happening to the town, a campaign that will reveal itself slowly during the coming month? or perhaps a video feast site with interview of the town people (wearing glasses of course) ? maybe a small ARG? what could it be? and it was a fucking let down, instead you get to watch the full advert in a small pop-up and the climax is not even funny...waste of time, they should have use iTV instead, at least I would have not have been as disappointed. Shame on you, http://www.specsavers.co.uk/ and if you want a viral for glasses then try this one.