Donate your words

Great concept in the style of putting your money where your mouth is. Asking people for money is really hard and this campaign does a good job to make this happen but I think it would have been better to have a predefine cost by words and let people write until a certain amount they define run out, instead of letting people play with the donate sliders. The more people play the more they think about it.

This way once someone had used all the "pay" words, they could be reminded of the campaign and encourage to donate again.

The app could also calculate your average words in your last 50 status updates to give you an indication of how much you should donate.

https://www.facebook.com/womensrefugenz/app_124919567648634

Skip Town

It's cool, it's interactive, it represents summer and vacation, it's near perfect. The robot was off when I tried it so I really hope you can share your skipping video as this would bring a nice level of social sharing.

http://www.stoneskippingrobot.com

Hyundai: Undead

This required a lot of planning and trust from the client but this marriage of a car brand and the 8th art is made in heaven. It's a change from all the prototype cars I have seen before and really speak to the young audience they are trying to reach.

Not much of a web experience as the only thing so far on the site is a sweepstake, I would I liked to see some 360 interior videos or even a partnership with Carmageddon.

http://www.hyundaiundead.com/

Coca-cola: Toe Tappy

For god sake, when will this madness of dance moves stop? It's the summer so Coke is trying to own the dance floor by crowd sourcing a dance move.

I hate the idea of it, still it's seems that the campaign has been successful thanks to a big PR push. When you actually look at the view on Youtube it seems that apart from the big commercials that have over 1 millions views or 3 millions for the one that feature Carmen Electra and Perez Hilton (they will do anything these 2) the rest of the entries range from 100's to 1000's, have a look here http://www.youtube.com/user/CokeZeroDance/videos?sort=p&view=0. For a brand like Coke this is, in my view, some poor results.

What can we learn from this?  UGC is dead and manage your expectations in terms of numbers, if not have a plan B (I think Carmen Electra is free next week).

http://www.makeitpossibleproject.com/

Nokia: Gotham City

I haven't got a clue what Nokia and Batman have in common, I don't really see Batman relying on a smart phone for his day day-to-day business. What's even more frustrating is that I have to use Facebook connect and Like Nokia to get started. The clues are on the Nokia Facebook page so there is no need to push people to do so.

Nevertheless this is a great use of Nokia own map tech and it's impressive. Sadly, like most people, I will probably stick with Google Map as the 3D is actually still only restricted to major cities.

http://www.nokiaconnects.com/exploregothamcity/

Axe: Hot Angles

Understand your audience and use country insight and you get the perfect campaign. The fact the Japanese men are obsessed with young girls panties is perfect for this campaign and thinking about it probably perfect for most of the world. Good use of webcam technology.

http://www.axeeffect.jp/dry/

Brandon Generator

I use Chrome but switched to Explorer 9 to see this site because I already have it installed, not sure if a punter would download it for the sake of a site that you know nothing about to start with.

The films are well produced but at 7 minutes each you really hope your audience is ready to spend that much time with you and not simply use the skip button.

You can leave a Skype or mobile message to Brandon and the Social media links are introduce simply and not push in your face but considering the amount of posters and ads for this site, just over 1,500 followers on Twitter and 2,000 on FB must be a disappointment.

The site asked too much UGC in my opinion, people are still in the frame of mind being entertained and considering this is a site for Explorer 9,  I would assume you want to make it as easy for people to do stuff and learn about the product as to be honest I haven't see anything major in the site that exited me about IE9, this ads works better than the site in my opinion http://www.youtube.com/watch?v=vOP9W9zQ_do

Episode 3 interactions are the same as episode one, I wanted something new, I didn't get it, I turned off.

The making-off is actually the best thing about it http://www.brandongenerator.com/behind-the-scenes as you actually understand what they really want to do and what messages they were trying to convey to the audience (it's an HTML5 experience - they should have shouted about it).

Too much thinking, the creative team got stuck into their dreams and Microsoft add the money to make it happen, shame...

http://www.brandongenerator.com

P.S: Also make sure it doesn't crash

Samsung: Unleash your Fingers

From the viral videos to the website; they could not go wrong, using the most famous "Finger Tutting"  (I still think this is a shit name to describe this activity) artist on the globe and Justice for the soundtrack.

The website is slick with everything that you hope for to learn and remix and create videos to spread the message even further. Doesn't innovate but do the job really well.



http://www.unleashyourfingers.com

Puma Social Cards

Everyone must have been exited about this one as it follow the trends of using Intagram on a night out and add a bit of fun and social on top of it. Sadly this is also the downfall of it: If you already use Instagram you are not going to switch to another app.

See above: a search for Any Time / Paris / Any teammate return 2 results. 

http://socialcards.puma.com/

Evian Chez Vous

Really? people do really order Evian on a regular basic? Apart from the fact that it's heavy to carry bottle of water I don't see why you would want to do this. This is only for Paris at the moment and it will be interesting to see how this initiative goes as am wondering how much return Evian is making considering that:

1. Running the service must cost a lot

2. Supermarkets must be annoyed

3. Tap water works well too

4. They are doing it without a partnership

it will be interesting to see if the next stage is for Danone to add other products like baby milk and yoghurts. 

http://www.evianchezvous.com/

Honda CRV

All exited to play with my phone and the website until I choose to do FB connect and was on hold for ever, after that I was then told to use my keyboard instead of my phone to actually drive the car and then the signal was lost and the site had to be rebooted, bad start.

No matter how much gimmicks they threw at me I was more annoyed to use the phone to navigate the site than anything else as it was more natural to do the actions via keyboard or mouse. You shouldn't have to look at your phone in my opinion, the phone is a remote not another screen in this setup, check out http://www.frisbeerush.com/ for a great experience.

It's a shame because the site is beautifully crafted, apart from the music loop that is too short and annoying,.

http://www4.honda.com.br/novocrv/experiencia/

Das Landerspiel

Works on Facebook, iphone and Android, live competition of penalty shoot out. Perfect for the Euro 2012, funny, simple and beautifully executed. You just want to play it again and gain trust me...

http://goo.gl/eMWF6