Chairlift Met Before

Simple choose your own adventure music videos, seamless interaction, quick choice, good stories, the fact that I like the song probably helped.

http://www.chairlifted.com/metbefore/

BMI Pinterest Lottery

I admire BMI to be one of the first to use Pinterest as a promotional tool and the simple lottery idea is easy to understand for everyone. The trouble here is that Pinterest people are even more show off then on Facebook, so unlikely to repint something that isn't cool enough. This sort of competition work really well when a platform as reached critical mass and coupons mums are on it...  with just over 100 followers and around 12 repints on average this hasn't really work, let's hope they have some offline activities to drive traffic... 

http://pinterest.com/flybmi/

Justin Bieber 18th

Catch 22 this one, if you take the piss or are rude they are still recording it as a messages, therefore you are increasing their chance to be in the Guiness World Record Book. So actually a clever campaign as they know the fans will lap it up....

http://www.happybirthdayjustinbieber.com/

Peugeot 208: Interactive Experience

I though Interactivity mean more than always choosing the same choice, I understand the concept was sold to Peugeot as we are reinforcing the campaign message but as a user this is shit. You might as well just watch a long advert. How did they manage the over 2 millions view? A lot on media spend and using a naked man, let's face it without the first scene people would have not persevere.

The URL  http://www.letyourbodydrive.com should redirect you to http://www.youtube.com/user/Peugeot?feature=watch and not to http://www.208.peugeot.co.uk/, this is confusing and you could also end up in situation where you are redirected to an unlisted video page.

As for the plot basically people that drive Peugeot have dum girlfriend that will accept some flowers as a way to apologise for having an affair? without forgetting that he approaches kids naked...

I think some creative wanted to do an homage to the Hangover film and use all the money in the shoot instead of a proper digital execution.

http://www.youtube.com/user/Peugeot?feature=watch

CNN Ecosphere

Is is art? Is it form before content? the installation is really what makes it awesome and I encourage you to view the making off. I am a bit worry that a normal person might have difficulty navigating the world but as an event driven initiative it does drive the points home and yes it is art.

http://cnn-ecosphere.com/

Durex in Sync

It's a good think you can play as a guess as I think most people will prefer it this way. The design of the app seems to be confined to a specific dimension, they should have made the most of it instead of just black background.

Trying to get to play with someone was near impossible, or the app is extremely popular or is there is some tech issue pairing people together and giving feedback to the users. I know you are supposed to allow pop-up to play the game but it seems that I get a lot of crashes.

It's a shame because the game is actually bang in sync with advert (see what I have done here) and the idea to play with random strangers is actually something we know most audience like. It's not chatroullette but it's fun.

https://apps.facebook.com/durexinsync/

Friskies Plus Playhouse

It's live and it's cat, let's face it the target audience is going to love this no matter what... powered by http://www.ipetcompanion.com

25 Years Ubi

A really hard game but who care? it's fun even if not original. A good initiative from Ubi to give some limelight to his studios and the execution is polished.

http://25years.ubi.com/minigame/flash/

Twitter Cancer Visualization

Not only you can get the code for the app but this simple visualisation tell an emotional story and it's the fact that people are affected by cancer every single day, every single hours, every single minutes.

http://visualization.geblogs.com/visualization/cancerconversation/

Red Hot Chili Peppers

I am so so disappointed, The Red Hot are producing 10 years old interactive experience, have you forgotten http://blog.venividibloggi.net/2011/04/devo-what-we-do.html ? The music cut every time you want to see something and the content is purely behind the scene... bad move.

Hyundai Motor UK

One day in an agency a creative team was asked the task to create a campaign for Hyundai, to make it edgy, sexy, something that people will remember and want to share with the rest of the world.

So they though that it should be a Youtube channel, because if you put down the money, Youtube will help you get viewers, plus this is where the audience is these days, what could go wrong?

Well a lot can go wrong, for a start they should have look at what a brand channel should be, I mean if they were a real creative team they would have checked http://www.youtube.com/user/showandtelleurope surely? As it is well know that all creative team love D&AD.

Then they could have waited a bit before reaping of http://www.chooseup2u.com/ because it is clear they did not have the budget to do something good (I mean what are these blue screen effects).

As for the execution they probably asked some underpaid coders that are loosing the will to live, due to always doing the same crap campaigns, to do it as they spend all the money in the casting session for the bikini girl.

Let me see how the campaign is working: http://goo.gl/JV0Qy not even 200 views, http://goo.gl/LjcXF not even 50 views.

Case closed

http://www.youtube.com/user/HyundaiMotorUK/veloster

BBC iplayer

Would you have done this if it wasn't for Ricky Gervais? Am sure there is some nice tech behind it but I was disappointed by it as after a few clicks I have seen everything. Luckily by then the ads was over...to make this a success they would have needed more celebrities

https://apps.facebook.com/bbciplayerapp/