BMI Pinterest Lottery

I admire BMI to be one of the first to use Pinterest as a promotional tool and the simple lottery idea is easy to understand for everyone. The trouble here is that Pinterest people are even more show off then on Facebook, so unlikely to repint something that isn't cool enough. This sort of competition work really well when a platform as reached critical mass and coupons mums are on it...  with just over 100 followers and around 12 repints on average this hasn't really work, let's hope they have some offline activities to drive traffic... 

http://pinterest.com/flybmi/