Hyundai Motor UK

One day in an agency a creative team was asked the task to create a campaign for Hyundai, to make it edgy, sexy, something that people will remember and want to share with the rest of the world.

So they though that it should be a Youtube channel, because if you put down the money, Youtube will help you get viewers, plus this is where the audience is these days, what could go wrong?

Well a lot can go wrong, for a start they should have look at what a brand channel should be, I mean if they were a real creative team they would have checked http://www.youtube.com/user/showandtelleurope surely? As it is well know that all creative team love D&AD.

Then they could have waited a bit before reaping of http://www.chooseup2u.com/ because it is clear they did not have the budget to do something good (I mean what are these blue screen effects).

As for the execution they probably asked some underpaid coders that are loosing the will to live, due to always doing the same crap campaigns, to do it as they spend all the money in the casting session for the bikini girl.

Let me see how the campaign is working: http://goo.gl/JV0Qy not even 200 views, http://goo.gl/LjcXF not even 50 views.

Case closed

http://www.youtube.com/user/HyundaiMotorUK/veloster