I though Interactivity mean more than always choosing the same choice, I understand the concept was sold to Peugeot as we are reinforcing the campaign message but as a user this is shit. You might as well just watch a long advert. How did they manage the over 2 millions view? A lot on media spend and using a naked man, let's face it without the first scene people would have not persevere.
The URL http://www.letyourbodydrive.com should redirect you to http://www.youtube.com/user/Peugeot?feature=watch and not to http://www.208.peugeot.co.uk/, this is confusing and you could also end up in situation where you are redirected to an unlisted video page.
As for the plot basically people that drive Peugeot have dum girlfriend that will accept some flowers as a way to apologise for having an affair? without forgetting that he approaches kids naked...
I think some creative wanted to do an homage to the Hangover film and use all the money in the shoot instead of a proper digital execution.
http://www.youtube.com/user/Peugeot?feature=watch
Posts
0 comments:
Post a Comment
Found a good link or have an opinion? Let the world know...