Labour: Vote NHS

Strong data can be a valuable tools for any campaign and this site is no exception but it would have been better to go further and have at least the results by counties. I spoke from experience and it's true that the NHS did a wonderful and fast job for a relative of mine. Shame the Labour government are high-jacking this for their cause. http://www.votenhs.com/

Shake the girl

I can't believe this has not been picked-up by Lynx or Nuts as this is would be the perfect app for a brand like them. Obviously it's a bit rudimentary and you could easily see the improvements that could be made (Feel free to comment for that!). http://www.shakethegirl.com/

Muji: Rhythm

They obviously looked at Uniqlo for inspiration, but this well designed musical portal bring the brand essence to life. I would have been more impressed if when I resize my window more product were displayed but you can have it all. http://www.muji.com/rhythm/

Honda: Live Every Litre

They obviously spend the money shooting the interactive film, have the money for a great director and the road trip but decided to be low key with the design. This surprise me as I think it is now minimal to the point of being amateurish. Great journey submission and preview mechanic but I would have done a bit more visual for the car section and a production blog would have been interesting as with some info about the award winning director (Claudio Von Planta). http://liveeverylitre.com/

Snikers: More Nuts Challenge

These are web episodes that will be reused on many platform / channel as possible. Do we care? no. No blog, no feedback with the readers, no interaction at all...what a wasted oportunity http://www.themirroronline.co.uk/snickersmorenuts/

Cow and Gate: Iron Count

Ok so you market this URL in all you TV add, in all the posters you produce and you forget to really put what kids eat in your calculator. Dried fruits? what about fresh fruit? what about the classic rusk? what about if I don't give dark green vegs but shinny red ones? no pasta or rice? jam, marmite? nevermind; my kid is over the recommended intake.
Do you really think people are going to share this on Facebook and Twitter? I tried a Twitter Search for The Big Iron Count and got "No results for The Big Iron Count", see told you so! Nearly 10,000 mum have taken the test apparently, I think most of them were disappointed with the experience. http://www.cowandgate.co.uk/bigironcount

Benetton: Casting

"It's not about catwalk cliches and model attitude. We’re looking for natural beauty and fresh faces" yea right! have you seen the models on the front page? Where is the sexy size 16 girl?
I give it to them the site is clean, cool and the design makes every entries look good. It's nice to see that the comments are in place and that everyone is helping everyone to get up the ladder. A big plus is the blog, they could have partner with Trend / Cook Hunter to get more exposure but they are really doing a great job of it.
The AR is shit, look at the screenshot, it's basically playing a video on the page, I just kill a tree for this!
They have a Facebook page but it's only a link back to the site, I guess it was in the brief.http://casting.benetton.com/

Wrangler: Blue Bell

The site crashed Chrome everytime I tried to resize it. So what have we got here? an interactive video? well yes and that's about it. You can even download the frame, WHOA! I am, like, pissing in my pants... Would have been much better and sexier if they have took it to the extreme and have the guy bumping into the browser window and bleeding... am sure the girls would love it. www.bluebelljeans.com

skittles.com

I would have gone crazy about this website if it wasn't another total reap-off of the Orange unlimited site. It's twice now that they are copying ideas. Why? http://www.skittles.com/

Adidas Star Wars

I know that a little internal campaign for Saatchi does the same thing and better (no @ problem in the input field, animation of the map and personalised message) http://saatchi.com/kiss/ and probably cost 5% of the budget of this one. The intro is too long to preview again and again. I though the Facebook feature was to post something on your friend wall but it seems to have failed when I tried it. I really hope it wasn't just to select their name. http://www.adidas.com/campaigns/deathstar/content/

American Apparel: Best Bottom

I wish I was in the meeting when they presented that one. Sex still sells and there is nothing wrong with it. They could have partner with a lads mag for more exposure. As people are only using brand items, this has potential for them, as am sure some male viewer will rush to buy some gears for their girlfriend. Not sure if people will post on Facebook but the Tweet function might get use. On a more serious note the IA is too simple and design is too minimal, all could have been improved easily but well done for letting people comment. http://i.americanapparel.net/storefront/UGCStyle/BestBottom2010/index.asp

McCafé

You would think McDonald would have at least given away some downloadable vouchers / coupons to try their coffee. I write coffee because let's face it, it's not because they are using "café" to be smart and sophisticated that the taste will suddenly change from the usual watering down piss that they serve in crap paper cup. The design is too compact and the drawing area is too small but it's nice to be able to replay the creation phase of the submission. But with no competition attached or share mechanic this campaign fell a bit short. A store locators would have been good and a "bring your used Starbucks cup and we will give you a free coffee" campaign would have been smarter.http://wakeuptowhatsnew.com/