Brilliant integration of live event and digital offering, play on Facebook or on your mobile. Worldwide offering, some badges and the ability to create personalized leagues, it's all covered for maximum pick-up.
As always the question is: does this stop you enjoying the game or does this add to the experience?
http://apps.facebook.com/heinekenstarplayer/
http://itunes.apple.com/gb/app/heineken-star-player/id430931117?mt=8#
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