Considering that the click rate of a normal advert is around 1 percent in the best case scenario, Hertz is trying something new by creating content for a bogus site so you actually see the banner.
I would love to see the results for this as from a physiological point of view this exercise is pointless. The user views the clip, the user leaves and the user doesn't share (see the numbers on the left). They would have been better off doing a reveal and associate themselves with the content so the users would have been more keen to view the offers as a thank you for the 60s of entertainment provided by the brand.
http://www.skibrogues.com/
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