24 Sept 2008
generationgreen.co.uk
Who is this site for? For kids, it's too content heavy and the game is basic; for family, it's not involving enough and it's an obvious data collection exercise from British Gas; for school? it's perfect but considering that it's not part of the curriculum will teachers really have the time to teach our kids how to go green? Schools get most out of vouchers scheme that kids bring in. Nevertheless it's a good initiative, the site is well designed it's just that online is perhaps not the best way for this campaign. http://www.generationgreen.co.uk
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