hortonmovie.com/adoptawho/

Some simple and effective ideas to promote the movie: Printable assets and a cool personalised widget that will make the kids happy combine with the now usual reveal experience. A 'Who' gallery linked to the reveal with the name of the Who's owner would have finished the experience nicely. The official site is organised for you to get the most of the content available, the games are standalone so they can be share and the usual downloads are here.

For the adult a philosophical viral about living on a specs could have been fun to bring back childhood memories of reading the book. http://www.hortonmovie.com/adoptawho/