diesel.adidas.com

Beautifully crafted site that can not be faulted for his design but 83 things might be a bit too much for people to browse or choose as the navigation is not straight forward enough despite the shortcuts in place. It's good to see that user generated content is not dead and can still create interesting campaign. I would have like to be able to see the submissions in a bigger format and I would have put a bit more spotlight on the collection itself. Tags search and facebook apps de rigeur. This site can succeed only if promoted throughout the year. They could then create an exhibition or a book out of it. http://diesel.adidas.com/