catslikefelix.co.uk/mischief/

Poor design, poor navigation, poor user experience but considering the media budget on this and the fact that cat owners are proud of their pet this will still end up being a successful campaign. The prize on offer doesn't reflect the competition, there is no real download or incentive to take this viral or reward the consumer. http://www.catslikefelix.co.uk/mischief/