LG: Ticket Hunter

Great competition that only works by spending a lot of money to get it started.

The more you tweet the more the location is revealed. it would be interesting to see the split between students, kids and working people on this one because let's face it how many of us have the time to do this?

Will students and kids remember this is an LG promotion when they have the cash to buy the products? would anyone actually click on the LG Optimus tab? I mean the tweets are coming fast but what is the message? Considering that they have around 2000 tweets and hour, managing only 115 LG likes is a bit shit so let's hope their Twitter followers is increasing.

http://lgtickethunter.com/

AT&T: Daybreak2012

Tim Kring from Heroes helped developed the story and the production value is one of a sitcom for sure.
It's all amazing and beautiful but does it actually deliver the message? Trying to found out about the device when playing the experience is actually annoying; if you do you are bounce off to AT&T boring site and terrible R&D videos.

This is a shame become the tech they are developing are actually interesting.

 An app is available on Android and Iphone to play along, so you don't need the Samsung Galaxy to take part. The App is impressive and worth a download but how many people will take the step to do so?

As crafted as this is I wonder if ARG is really the right choice for their audience,  they probably think that if enough nerds get involved, enough nerds might buy the device and become ambassadors for it. I personally think that most nerds will enjoy the ride but stick with their devices.

http://www.daybreak2012.com/

http://findthetruth.jackboxers.com/

Singtank: Kill, don't kill

Singtank - Give it to me by singtank-official

Cute girls, an hommage to Tarantino, a pop song that your hears can endure for 2 minutes and a few méme references. All good.

http://www.singtank.com/

Prada: A Therapy

Whoa, I can't imagine how much this has cost and considering they have so far around 500,000 view on youtube am not sure if they have their money back yet. Still am sure they will generate enough PR to make up for it. But what a waste, I would have love to see at least a multi camera angles interactive experience with this one.

http://www.prada.com/en/a-therapy/backstage

Diesel: Sunamatic

Maybe am missing the point here, I do get the relation between the glasses and how you see the world, I do get the fact that they are jumping (really really late) on the filters (á la Instagram)  functionality but really?  4 filters and a functionality that is not exclusive to your app...

I mean if you are already using Instagram for example you will more than likely share your results on Facebook by default, if you are not, you probably don't care about filters.

There is no competition to encourage interaction; and if you want to share on Diesel's wall you have to do all the work yourself; the design of the app is really slick but only work well in a resolution over 1680x1050, below that you miss the products and have to scroll up and down all the time.

http://sunamatic.diesel.com/

Shag Tag

Have they just stole and old idea? 

They might just get away with it as it is for a good cause but they could have done a bit more with the design, UX and maybe use Facebook credits or text messages (yes still) to encourage donation. A mobile version could have been fun too and great way to interact with the audience.

https://apps.facebook.com/shag-tag/

Borjomi: The Deepest Site

If you are going to make a point make it in style. This is perfect, you know exactly why you should buy the product and the challenge element makes you FB connect with the site and therefore the brand.

Problem? Well most people probably only go as far as 50m after their fingers hurt. The good thing? they might just watch the video instead so more exposure to the product...

http://thedeepestsite.com/

Autism: Carly's Cafe

Am glad someone finally done an experience that is emotionally involving in an Autism POV.

I wishes there was a little bit more interaction / footage and that a the end there was some explication on why Carly see thing like she does (Autistic people focus on details, can be overwhelm by too much sounds, light, people...). This would have helped educating people that might not want to read the book.

http://carlyscafe.com/

Uniqlo: Alarm Clock

Love the concept but will it actually wake you? Just by listening to the sample music I wanted to throw a brick at my screen but maybe this is not my kind of music...

http://www.uniqlo.com/wakeup/en/pc/

Only: Because we can

Great video production, great tune and a lot of ideas stolen from Wranglers and ASOS'experiences.

The trouble here is that the interaction is not involving at all or surprising. Even if you do not interact the film will carry on regardless and the interaction is forced on you, no discovery, no playfulness and the most annoying thing no basket integration just a link to the shop.

As for the story, the tale of girls gone (mildly) wild as been done 100's of time.

http://www.onlybecausewecan.com/

Lufthansa: MySkyStatus

Not only this is a great tool for robbers so they now when you are away, it's also a great way for a brand to actually make something that is useful to everyone and are not precious about their product.

In fact the clever thing about it as that even if you are flying with another airline you will be exposed to Lufthansa branding anyway!

http://www.myskystatus.com

Heineken: Fever Keeper

Let's forget how bad is the design of the Facebook page and concentrate on the idea. Hide all the Champions League content from your browser so you can enjoy the game later.

Great idea, good PR but I don't think people will use it more than once and for 5 minutes as it does hide indeed everything.

https://apps.facebook.com/keepitlegendary/