Great video production, great tune and a lot of ideas stolen from Wranglers and ASOS'experiences.
The trouble here is that the interaction is not involving at all or surprising. Even if you do not interact the film will carry on regardless and the interaction is forced on you, no discovery, no playfulness and the most annoying thing no basket integration just a link to the shop.
As for the story, the tale of girls gone (mildly) wild as been done 100's of time.
http://www.onlybecausewecan.com/
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