rubberduckzilla

Is this is clever marketing campaign or something that is far to out there for the audience to get? in the spirit of Banzai and probably Tango the campaign tries to appeal to a cooler audience. Sadly even if you give away thousand of branded rubber ducks this will not work as for a start the image of a rubber duck (even bad one) is over used and the AR games are fun for the first 30s and then frustrating. With no real viral element and, let's face it, a bad creative direction I don't think Oasis is going to increase its market share. This campaign is not for the male, just about for the women, the kids will love it but they drink Coke when their parents are not watching. http://www.rubberduckzilla.com/