Target: The Everyday Collection

Combining a few things here that people love: Personalisation, humor, Twitter and Live event. The idea isn't ground breaking but the execution is original enough for it to be worth a look and talked about.

https://www.everydayshow.com/

Volvic: Team Volcanicity

The classic competition mechanic where you send in your details, pimp yourself to your friends and family for votes and then become an ambassador for the brand. Which means free content for them...

The problem as usual is that if you do not win then you will not care for the winner's content because let's face it, they are having fun and you are not...

Still it's worth a shot...and at least they are prizes to grab for voting.

https://www.facebook.com/VolvicUK?v=app_254553244581393&rest=1

Coke chase

What a shit website, they could have done a bit more with the presentation... So what's the deal here? Trying to trend on Twitter? Creating the final ads for the Super Bowl? Sell more Domino's pizza?

They have spent a lot of money shooting these clips and they are displaying them in a small embedded player, this should be on the Coke branded YouTube channel, big and bold.

I actually think Domino is the winner here as they get more screen play and their videos are more memorable.

It looks like you can vote over and over and you can see the other video without sharing (just close the pop-up)

This is poor coming from Coke

http://www.cokechase.com

Innocent: January campaign

Multiple URL to share and have 30s of fun, it's not going to win awards but for 2 days max of coding it's a good way to keep your audience engaged.

http://checkup.innocentdrinks.co.uk/#dot-of-positivity

http://checkup.innocentdrinks.co.uk/#get-buns-of-steel

http://checkup.innocentdrinks.co.uk/#take-our-jan-check-up

http://checkup.innocentdrinks.co.uk/#click-yourself-happy

Southern Comfort: Weather Live

Nothing genius here but it follows the TV ad really well, it's simply executed, fun and perfect for sharing.

http://www.comfortableweatherguy.com/

SEAT: On Track

Jumping on the music bandwagon and a play on words, SEAT is trying to appear to a younger audience. The idea of recording one take straight to vinyl is actually smart and I don't know how they managed to not publicize it better.

They have Ellie Goulding, Foals, The Coral, The Horrors and a few more big names and the views are absolutely stupid, Tinchy Strider video has 67 views? What's going there?

The Facebook page could be a bit more active too instead of a post per week

https://www.facebook.com/SEATMusic

Hertz: Ski Brogues

Considering that the click rate of a normal advert is around 1 percent in the best case scenario, Hertz is trying something new by creating content for a bogus site so you actually see the banner.

I would love to see the results for this as from a physiological point of view this exercise is pointless. The user views the clip, the user leaves and the user doesn't share (see the numbers on the left). They would have been better off doing a reveal and associate themselves with the content so the users would have been more keen to view the offers as a thank you for the 60s of entertainment provided by the brand.

http://www.skibrogues.com/

Diesel: Days to live

I would have been more impressed if some of the "calculation" would have been made using some social elements like: number of friends you have, the number of dangerous places you have checked in, what music you listen to...

As it's stand this is a nicely done paper test and why would you want to download the app is beyond me...

Is this going to help sell Diesel's watches? I doubt it...

http://www.diesel.com/daystolive/

Jack Daniel: Jack and Zac

Maybe you have to like Zac music to get this, maybe the campaign is better offline, at the concerts, because online it's no more than a shit Flash game.

Where is the social engagement? I mean let's face it if people want to show off a whisky, Jack Daniel is up there as a cool brand so why reduce it to simple videos online (even if they are beautifully shot)?

Streaming of the concerts, sharing mechanic, blog, so much more could have been done to leverage the partnership.

http://www.jackandzac.com

Kitkat: Choose a chunky champion

If the people love to vote, then let's do it again...and you can vote 4 times a day! Really? There are people that actually want to vote 4 times a day? Seriously? Don't they have a life?

What is scary is how thick is the FB audience, the post on the wall clearly asks the users to go to the app to vote but no; 80% of the comments are people posting their vote.

This is probably why the app in itself is actually boring. They could have made more entertaining with some extra footage of the superheroes explaining why you should choose one flavor on top of another or by rewarding people that voted by entering them in a draw to get a box of your favorite flavor so you can convert your friends and family to participate.

https://www.facebook.com/kitkatuk/app_464212296957743

Faktum Hotels

A really simple point made with the use of great photography but they could have gone a bit further and add reviews and ratings as per the normal hotel site.

http://en.faktumhotels.com/

Hunter: Together Through Any Weather

Classic users submitted content competition asking people to upload photos based on a daily theme, this being on FB and with the love for Instagram people have at the moment this should do well.

Trouble is sometime the prize isn't existing enough, today it was all about fleece welly socks, am not the target audience so therefore am not interested.

http://goo.gl/vyYZX

Nokia: Inshootables

A one time only experience, so they made sure the experience was fun and short. 1m25 to play and then a bit more to see how the Nokia camera can help.

Nice use of the characters to display the phone selling points too but they missed the trick of having a special offer on the phones instead of redirecting people to another site.

http://www.inshootables.fr/

Lynx: Space Academy

Apart from the fact that the campaign is launched but most video are still set on private and that the HTML build isn't great, the idea is interesting.

The problem? Well the usual one, once the top 200 have been selected no one will care about the competition and once the last 4 have been selected then no one will visit the site.

Let's face it, you are not going into space anyway, you are just going to the edge...still sweet but no as existing as actual space.

https://www.lynxapollo.com