Pepsi Social Vending

Posting this for the interface and idea even if they forgot a few things: No one is going to buy a drink for their friend and look like a fool in front of the machine. It only takes a few graffiti or well place stickers to make the machine out of action. The newsletter sign-up isn't impressing anyone and if I have to wait 2 minutes for my drink because some hipsters is monopolizing the machine by watching the corporate video than that's a terrible experience. Perhaps Pepsi forgot it was a drink machine to start with. 

What's next? fucking tweeter feed in my cereal box?