Good idea on paper, in reality this is really boring to watch. The female host hasn't got a clue about what she is doing, the band seems bore, only the bearded one is interesting but he keep being stopped all the time in case he said something that could be un-PC.
The interactive wall is so so monitored it hurt, a tweet of Mark Ronson just appeared to be picked! Most of the question asked are really shit: Tell us where you are, shall the team have a break? This is not interaction, this is controlled execution to demonstrate how much people love the event.
The small interlude, Yoga session for example, would not even have made in Big Brother and taking poorly picture of the Tweeter wall to try and get some follower back is really sad.
Most of the highlights are less than 60s long due to the fact that it's really really hard for them to found some actual good content.
Of course the fan of bland music will love it, the general press will love it, the agency will love it, coca-cola will love it too am sure. The rest of the world? we won't care...
The only thing they should do for this not to have been a massive waste of money? Put the song on itune and give all the profit to Japan.
http://www.coca-cola.com/music/
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