I saw the ads on the underground with the QR code and the mobile number to encourage people downloading the app. That's right on the underground, where there is no signal...well to the media buying agency for this one.
Considering that the app is really only a pub database, I found it pointless.
You can win tickets to gigs on Facebook, that's better, even if pointless considering that we all know that this sort of things never really lift sale of a brand and who ever coded the page forgot to check it and I can not click on the Submit button.
It's one of these campaigns were the clients and agency are having a ball setting up small gigs and exhibition but really it won't really change the perception of the brand.
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