I wonder if there are 2 versions, one for boys and one for girls? base on the user sex on Facebook?
Great integration of Facebook content and even better data collection mechanic. The free film is a bit of con so just get there http://www.theauteurs.com/stellaartois.
No product placement, nothing, it's brand awareness to the max, shame they could have done more as this left me wanted more...
http://www.stellaartois.com/Cannes/website/
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