7 Dec 2009

Charmin Enjoy the Go



Please, please this has to stop. Some campaigns are so crap they are funny but this is shit (see what I did there? no clever I know, sorry). Perhaps we could write about the rise of reality TV, the influence of the 15 minutes of fame in our society, the effect of the global recession and the lack of real aspiration for the new generation and try to make sense on how this campaign came about. Or why the ambassadors are so PC: one gay, one black, one actor, one mum and most of them have stage experience. Fair play to them they have it all, Twitter, Blog, flickr, Facebook, YouTube it's all covered. Please do watch the YouTube channel it's worth it. I also liked the http://www.charminleaveyourmark.com idea, a live streaming of a toilet wall, shame is was not working for me. To be honest this toilet duck campaign is actually more interesting.
http://www.charmin.com/en_US/enjoy-the-go/nyc-restrooms.php

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