A great campaign using new technology as it should be, the GPS shows you were your Taxis are in real time,Twitter give the human factor and the web let you control your team. Offline and online in synergy as it should be. The beauty of using the F1 races is that it encourages repeat entries, gives everyone a chance to win prize and reinforce the brand relationship with F1. Perfect http://taxigp.vodafone.co.uk
Posts
0 comments:
Post a Comment
Found a good link or have an opinion? Let the world know...