world of reals

Xbox is going head to head with Sony for the king of the living room, therefore it is important for them to reach as many people as possible. Their latest adverts take its inspiration from The Sims and Nintendo. The call to action should not have been to a mini portal on Xbox.com but to a specific site for new consumers that are undecided on what console to choose. Something to watch out for in terms of entertainment and possible sponsorship deal or product placement are experiment like 1 Vs 100. http://www.xbox.com/en-GB/worldofreals