21 May 2009

ladydior.com/thefilm/



Beautifully shot, even if I think 21:9 would have worked better, this is product placement overload. What does this say about the brand? where is the inspirational aspect usually associated with luxury products? They must have spend a fortune for something that is too long, do not encourage interaction and as not call to action to follow the campaign or buy a product (they are obviously above it). Well at leat they are using Twitter. The making of is worth watching. http://www.ladydior.com/thefilm/

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