emailwithease

Simple concept that demonstrate the fun and easy way to send email via the Nokia E75 phone, granted it's the symbols related to naughty words that did it for me but obviously the agency knew that! The little video that explain the email process has a fun execution but am not sure it fits with a target audience of business people. Most links will take you to the Nokia site and this does break the flow and cut the call to action rate dramatically. http://www.nokia.com/emailwithease

havana-mojito

Beautifully POV shot, the site is in the end a simple DVD menu. A good try with the IPhone game. http://www.havana-mojito.com/

messmaker

A really simple execution that get the message across without being patronising or pushing, simple, fun and you can even play it with you kids. If they have given away some coupons or the possibility to order the book the campaign would have been even better. http://www.messmaker.com/

mtvmusic

64 various arrangements, fans can not complain. Simple to use,clever and the fan favorites stats is a interesting visualisation tool. No links to "buy now" is a missed opportunity. http://www.mtvmusic.com/artist/coldwarkids.jhtml

cremeeggtwisted.com

The design is too much like a kid game and you need to register before you can even look at the competition. The use of Google Map to find an object is not new but I guess it's in line with the off-line advertising. I just wished the all thing was a bit more polished. Good use of Twitter and the traditional Facebook fan page.

pspinyourhands.com

Cool little application using paper vision, Sony is desperately trying to appeal to a younger audience to get some share of the Nintendo market and this is a good start with Youtube competition, Facebook integration. The upload images is a bad move and even with the "Report offensive content" option, some worlds could be disturbing for the young audience...http://www.pspinyourhands.com

world of reals

Xbox is going head to head with Sony for the king of the living room, therefore it is important for them to reach as many people as possible. Their latest adverts take its inspiration from The Sims and Nintendo. The call to action should not have been to a mini portal on Xbox.com but to a specific site for new consumers that are undecided on what console to choose. Something to watch out for in terms of entertainment and possible sponsorship deal or product placement are experiment like 1 Vs 100. http://www.xbox.com/en-GB/worldofreals

googlechrome

Google doesn't need to advertise itself but by letting creative people playing with their brand and message they are pushing their cool factor and showing that, you know, they give a bit of the money they make to do some interesting things. It's a tested formula for major brands but without it a lot of great content would not have been made, a necessary evil... http://www.youtube.com/googlechrome

Public Ad Campaign

I know this is supposed to be a blog about digital campaings but I think we should do this every big cities in Europe too! So get your brushes out and go and do some art.
http://maps.google.com/maps/ms?ie=UTF8&hl=en&msa=0&msid=105898501434375357815.0004651a78f1a7f208624&z=13

Also worth reading:
http://www.publicadcampaign.com

http://www.woostercollective.com/

http://urbanprankster.com/

singstargame.com

A logical competition for fans of Singstar and that's the problem considering that you need to have Singstar to enter the only thing this competition do is to encourage people to purchase the back catalogue more than encourage people to purchase the product. A secondary objective is to reassure people that there is always someone that sing worse than you. I haven't got a PS3, but I hope this competition also run inside "Home" and that you can upload your performance straight from the game too. http://www.singstargame.com

ladydior.com/thefilm/

Beautifully shot, even if I think 21:9 would have worked better, this is product placement overload. What does this say about the brand? where is the inspirational aspect usually associated with luxury products? They must have spend a fortune for something that is too long, do not encourage interaction and as not call to action to follow the campaign or buy a product (they are obviously above it). Well at leat they are using Twitter. The making of is worth watching. http://www.ladydior.com/thefilm/

therelapse

A really interesting use of AR, where the user can actually interact with the virtual model. Sadly it seems that the user are impatient, can't draw or missed the marker pens option as the gallery is full on unfinished entries. This is nevertheless a more engaging proposition for AR then the usual point and see. http://www.therelapse.co.uk/3dartcomp/

cocacolazero.com.br/prove/

A set of missions that I am sure are related to the same message, it's a really slick presentation with a high quality films production but in the end you are left with 4 mini games and nothing more. http://www.cocacolazero.com.br/prove/

Jarvis Cocker - "Angela"

A cheap and simple way to make a video these days is to grab some user generated content. This give the feeling of an happening and that you are close to the people. Jarvis videos does this simply but failed to credits the contributors, wish is a shame.

Have a look at the official video:


and than at the real thing:


Still Jarvis rocks for sure....

nissangooddecision

A simple experience into AR that make we wonder if AR is now passée as everyone seems to be doing it. The punters that are not aware of AR might be amused but for me this doesn't add anything to the campaing, in fact it might just frustrate people that do not have a printer or a webcam. The use of Facebook share and Twitter is also on the increase, is marketing ruining the social tools or are people sheep? http://www.nissangooddecision.com/

T-mobile sing-a-long

People might think it's sad and it's cheese but the campaign is for the masses and spoke to a wide demography. By engaging the consumers in a simple and fun way, they have boosted the image of the company and revived the brand message without spending thousand on sponsoring big events or artists. They also anchored their campaign on the current trend (X-factor + Flash mob) and bring release in a difficult financial climate. You can't fault them for that, the danger now is that they have to be creative for the next campaigns to stand on their own.

isbrave.com

I like the film and the minimal approach but are you really going to follow them on Twitter? also what is the point of the "is brave" suggestions? are they going to do anything with it? would be great if they display them in the Diesel shop for example. The moderation sort of work for English but you still can put as much profanity as you want in any other languages. http://www.isbrave.com/

thetwistedoriginals.com

Taking its inspiration I am sure from Kanye West blog, Levis is trying to show you what's cool and therefore getting a bit of cool feedback in the process. They had the good idea to create some cartoons and do some PR stunt offline too to keep things moving. To make this successful they will have to keep it up and tune down the reference to Levis. http://www.thetwistedoriginals.com/

youtube.com/greeneyedworld

Of course this is a pay for program, got a feeling that the boyfriend arriving late was a set-up for example. Anyway the impressive thing is the Facebook integration and iPhone application. Interesting set-up that I am sure can be used in a better creative way. http://www.youtube.com/greeneyedworld

mullerdairy.co.uk/localtreasures/

Muller has a new website and it's full of thing to keep you entertain and interact with the brand, from the simple wallpapers and kids activity to a downloadable guru, a treasure hunt and some competitions. The "Local Treasure" part of the site is the usual enter your postcode and we give you some interesting fact about were you live and at the same time plug our road-show but the implementation is done really well and you don't even need to have bought a product to be enter the prize draw. http://mullerdairy.co.uk/localtreasures/

trueblood

Some interesting tests of interaction with your webcam, granted it's a lot like Eyetoy and the site is not sleek enough for my liking but it should be enough to get their audience exited. Try "You first kiss". http://fox.foxtv.it/trueblood/

mum-e.co.uk/

It's a sponsored blog for 02, at least they are up-front about it in the "who I am" section but to be honest just by reading the post you would have found that out after the first paragraph. So why would you care to read it? it's not like we can relate as her life is different from most mum and most family will laugh at the idea of paying £150 for the Joggler. I hope this is not going in the direction of the BT broadband storyline but an extra marital affair that his conducted via technology could be great or the dad using the Joggler to cover his AA meeting by entering Gym instead could be fun to follow. http://www.mum-e.co.uk/

cokecreatures.com

Great add-on to the Coke commercial, the problem is that as much as you will try there is not a chance that you can recreate the advert's tune, more time should have been spend in integrating the sounds and timing. It would have been nice for people to be able to actually record their compositions and send them to friends. Nevertheless it looks like the small amount of money they had to do the site has been well spend with the use of Flickr and Myspace. http://www.cokecreatures.com

office2010themovie.com

Hopefully this is a geek joke because as a normal, hopefully well balanced office worker, I found this really stupid and don't exited me at all. It's hard to market something as boring as Office but surely there must be another way? http://www.office2010themovie.com/

HD Camera trick

How to get something viral? Set the audience a challenge


How to keep it a viral? Do a reveal and reward the people involved

onwards.tv

Bespoke creative content for brands is become the norm these days as brands try to show that they are doing interesting stuff with all the money they get from over price products. Nike is doing his bit with a collaboration with James Jarvis, probably in a attempt to replicate the success of Martin for Silas. So give us more, give us wallpaper, screensaver, a Facebook page, a special shoes, I don't know but use it as much as possible and let's hope it doesn't have the same fate as Flat Eric. http://onwards.tv/

zoogami.net/beer/

A great experimental campaign that uses the web to source content and create a bespoke experience, I would have liked less repetitions but the execution is still worth seeing. The Facebook app should be a popular one as it's a mini version of the site and the moderation is pretty good. http://www.zoogami.net/beer/

millionmodelcatwalk

The celebrities are a bit passé, the site is slow and open up new windows, the catwalk mechanic is old, slow and not even well implemented and there is not monitoring. I will stop there as it is for a good cause. http://www.millionmodelcatwalk.com/

Save the Rainforest Campaign

Using comedy and celebrities should help spread the word but to be honest what really got me is the counter at the top of the page. The widget is a comprehensive one but suffer the same problem as most widget, it's too big for people to actually use on their personal page. A lot of interesting content on the site but this can prove a turn off for younger audience; hopefully the "create your frog advert" viral should be a hit with them. http://www.rainforestsos.org/

honda.co.uk/cars/insight/

It would be good to let people see the plants without having to register first but this is a simple idea that hopefully will make people come back to the site, especially as there is the added bonus of winning something everyday. Add a schedule of special plant treatments and the fact that they display user submitted content and this make for a great proposition to deliver the green message that Honda is proud to lead. It's not Animal Crossing yet but it's getting there...http://www.honda.co.uk/cars/insight/

dodgeball

Ok it's actually boring once you play the game as the canons do not fire hard or quick enough in my opinion but the fact that this is live more than make up for it. What does this say about the product? nothing; about the brand? nothing, so why make it? because they have a new product out and an on-pack Las Vegas competition. If you can see the link between the two let me know, but I am not complaining it was fun to do for the first 2 minutes. http://dodgeball.doritos.co.uk/

britishlions.hsbc.com/shirt/sign_the_shirt.html

Another great initiative of online being used to create an off-line event, what lets this down is that no only the execution is poor but you can not even browse around to see all the names or even send it to your friends. https://www.britishlions.hsbc.com/shirt/sign_the_shirt.html